Your Financial Future, Secured
About Us
At Pacific Wealth Management, we provide personalized financial strategies to help you achieve your goals and secure your future.
Welcome to Pacific Wealth Management
Pacific Wealth Management is committed to providing expert financial guidance and personalized service to our clients. Our mission is to help you navigate the complexities of financial planning with integrity and trust. With decades of experience, our team is dedicated to ensuring that you are well-prepared for whatever the future holds. We believe that financial planning is the cornerstone of a secure future, and we are here to empower you to make informed decisions about your financial health.
Lyle Feeney, CFP®, RRC®
CERTIFIED FINANCIAL PLANNER® Professional
Lyle is the Co-Owner of Pacific Wealth Management Ltd., bringing nearly three decades of experience in financial planning and leadership to his clients. He began his career in 1998 in the Kootenays before relocating to Campbell River in 2007. Lyle combines sound business management principles with deep expertise in both personal and corporate financial planning. He holds the Certified Financial Planner (CFP®) and Registered Retirement Consultant (RRC®) designations.
From 2009 to 2015, Lyle expanded his career into the banking sector, where he served as a Financial Planner before being appointed District General Manager for one of Canada’s Big Five chartered banks in 2013. During his tenure, he led both the Central and North Vancouver Island districts at different times, overseeing more than 30 employees across 15 branches and managing nearly $2 billion in assets. This leadership experience further strengthened his strategic insight, operational expertise, and ability to guide clients through complex financial decisions.
In January 2015, Lyle returned to his true passion—working directly with clients. Known for his down-to-earth approach, he communicates financial strategies in clear, practical terms that clients understand and appreciate. His areas of expertise include investment planning, tax and estate planning, insurance protection strategies, and comprehensive cash flow analysis. Clients value his depth of industry knowledge, proactive mindset, and unwavering commitment to improving their financial position while preserving capital.
Lyle remains dedicated to staying ahead of industry changes and continuously refining strategies to safeguard and grow his clients’ wealth. Both personal and corporate clients trust that their financial well-being is in capable hands.
Outside of work, Lyle enjoys golfing, travelling, and biking with his partner, Kristi. He is the proud father of two grown children—one working in the financial services industry and the other pursuing a career as a talented artist.
Michael Feeney, CFP®
CERTIFIED FINANCIAL PLANNER® Professional
Mike is Co-Owner of Pacific Wealth Management Ltd., bringing a strong work ethic, practical experience, and a client-first philosophy to his financial planning practice. Born and raised in the Kootenays in beautiful Rossland, BC, Mike grew up enjoying hockey, skiing, golfing, and fishing. He moved to Campbell River in 1986, where he later met and married his wife, Janice.
After an 18-year career with Gray Line of Victoria, Mike decided to pursue a new professional challenge and transitioned into the financial services industry. He began in 2007 as a licensed Mutual Funds Administrator with Partners in Planning, became a Financial Advisor in 2009, and today is a Certified Financial Planner (CFP®) professional.
In 2009, Mike opened his own office in Courtenay, BC with Desjardins Financial Security Investments Inc., where he built strong, lasting relationships with many of his clients. In October 2018, Mike joined forces with Lyle to form Pacific Wealth Management Ltd., combining their experience and shared values to better serve clients across the region.
Mike has developed expertise in tax and estate planning, insurance protection strategies, and investment planning. He takes the time to truly understand his clients — both personally and financially — helping them define lifelong goals and build clear, achievable financial strategies. Mike is passionate about educating clients in straightforward, easy-to-understand language so they can make confident and informed decisions. Once he has a thorough understanding of their current situation and future objectives, he provides thoughtful recommendations and tailored solutions designed to meet their needs.
Jennifer Daffurn, RRC®
Registered Retirement Consultant®
Jennifer has proudly called Vancouver Island home her entire life and has been committed to serving clients in the financial services industry since 2005. She earned her mutual fund investment license in 2008, her Compliance Manager designation in 2010, and achieved the Registered Retirement Consultant (RRC®) designation in 2023.
Jennifer is passionate about understanding the unique goals and circumstances of each client she serves. She provides professional, personalized financial solutions designed to support long-term success and financial confidence. By taking the time to listen carefully and communicate clearly, she builds strong, trusted relationships grounded in integrity and genuine care. Her clients know their financial well-being is always her top priority.
A proud “island girl,” Jennifer maintains a deep connection to her community. She actively volunteers with several local non-profit organizations and finds great fulfillment in giving back to the place she calls home.
Outside of work, Jennifer and her husband are proud parents of three grown children. On weekends, she can often be found enjoying Vancouver Island’s natural beauty through biking, fishing, gardening, and camping adventures.
Cara Ashley
Administrator
Cara was born and raised in Campbell River, BC and graduated from Timberline Secondary School in 2004. She went on to attend CDI College in Vancouver, where she earned her certification as a Dental Assistant in 2006.
Cara spent nearly two decades in the dental field, gaining extensive experience in patient care and clinic operations. In the later years of her career, she transitioned into an administrative leadership role, serving as a Treatment Coordinator for seven years. In that position, she worked closely with patients to coordinate treatment plans while managing insurance claims, approvals, and detailed estimates. She developed a strong understanding of insurance policies and was committed to ensuring patients clearly understood their coverage and financial options. She also managed scheduling and supported the overall efficiency of the practice.
Ready for a new chapter, Cara joined Pacific Wealth as an Administrator, where she brings her strong organizational skills, attention to detail, and client-focused approach to her role. Her responsibilities include booking clients, preparing and organizing files, managing documentation, and supporting daily office operations to ensure a seamless client experience.
Outside of the office, Cara enjoys traveling, snowboarding, and camping with her husband and two sons. With her boys actively involved in sports, she also stays busy as their biggest supporter — and dedicated chauffeur.
Committed to Your Financial Success
At Pacific Wealth Management, we recognize the complexities and challenges that come with managing your finances. Our team is dedicated to understanding your unique financial situation and providing tailored solutions that align with your goals and aspirations.
We are committed to helping you navigate through financial uncertainties with confidence. Our comprehensive approach ensures that every aspect of your financial health is addressed, from investment strategies to retirement planning. Trust us to be your partner in achieving financial stability and success.